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Smooth Seller: Barbi Tuckerman
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business, working in her dad’s shop as a teen and with her...
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Smooth Seller: Crystal Behrendt
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind. And when she completed college, her plan was to work...
View ArticleBrain Storm: Put a Suggestion Box in the Breakroom... for a Limited Time Only.
If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for only a short time — perhaps two weeks at a time, once or...
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Smooth Seller: Sam Morgenstern
LOCATION PRINCETON, NJ Sam Morgenstern says opticians are first and foremost problem solvers, and he specializes in the stealth approach to eyewear sales. “My secret weapon for selling is being able...
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Smooth Seller: Kira Connally
Kira Connally’s first job in eyecare was as bookkeeper at a retail optical chain in Atlanta. But, she remembers, “I couldn’t keep my hands off the frames, so they put me out front with the opticians...
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Smooth Seller: Teri Focht
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Teri Focht is barely out of her 20s, but she’s already been in the vision care business a dozen years, starting in the...
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Smooth Seller: Steve Whitaker
This article originally appeared in the January 2015 edition of INVISION. When your name is on the business, you have to be good. Steve Whitaker opened his original optical location in 2002 in Wayne,...
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Smooth Seller: Stephanie Haenes
When she first applied at Sears Optical 20 years ago, Stephanie Haenes was passed over. But hired soon after and swiftly promoted, she quickly had the highest year-to-year percentage revenue growth in...
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Smooth Sellers: Tamra Asmuth
When Tamra Asmuth opened One Hip Chic in 1997, she was ahead of her time in bringing fine eyewear to Rochester, NY. She owns “well over 200 pairs of glasses ... my favorites include a green pair from...
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Smooth Seller: Margot Lanham
The most surprising thing about Margot Lanham? She’s been in the optical business less than five years — all at Ulla Eyewear — “although on a good day, it seems I’ve been doing this a lifetime,” she...
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Smooth Seller: Kristen Atkins
Kristen Atkins’ favorite sale (so far) wasn’t a big-ticket multipair order but one from a boy who hated the idea of glasses. At first, he wouldn’t even try any on, “but eventually I convinced him to...
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Smooth Seller: Kevin Count
After three decades in vision care, Kevin Count, manager of Corner Eyecare in the Chicago suburb of Glenview, IL, says he enjoys the business aspects of the industry more than ever. That...
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Smooth Seller: Colleen Galanti
Colleen Galanti was about to graduate high school when her mom saw a help-wanted ad in the local paper for an optician trainee. “I had no idea what an optician was,” she recalls. But she got the job...
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Smooth Seller: Joey King
Eyelux Optometry, San Diego, CA Joey King, an optician and practice manager, likes the varied aspects of vision care. “More exams equal more opportunities to get patients into glasses. Opticians...
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Smooth Seller: Kathy Maren
Kathy Maren Combs Eyecare & Eyewear, Western Springs, IL When she took her new job, Kathy Maren’s local newspaper did a profile of her with the headline “Optician works to find customers the...
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Smooth Seller: Holly Forstad
Holly Forstad Rivertown Eye Care, Hastings, MN Holly Forstad came to the optical world in 2009 as a switch from creating custom wedding gowns. (“After working intimately with Bridezillas for eight...
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Smooth Seller: Robyn Janz
PHOTO BY Mark DiNitto ROBYN JANZ Dan Deutsch Optical Outlook, Los angeles, CA Robyn Janz works as an optician and consultant at Dan Deutsch Optical Outlook’s location at UCLA’s prestigious Jules Stein...
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Smooth Seller: Dorothy Reynolds
DOROTHY REYNOLDS Optical Alternatives Fairfield, CT You may know Dorothy Reynolds as an administrator at Opticians on Facebook. She also does it all at Optical Alternatives, from buying 2,000 frames...
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Smooth Seller: Tull Santiago
TULI SANTIAGO DR. DAWN ARNOLD, UNION, NJ Tuli Santiago has one of the best-ever stories about how she got involved in the optical business. (You’ll see it below.) She’s been working at the Union, NJ,...
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Smooth Seller: Lisa Trippi
LISA TRIPPI LUX EYEWEAR, PALO ALTO, CA FOR LISA TRIPPI, a senior optician and frame buyer at Lux Palo Alto, and a second generation optician, a career in optical was always the goal. “If I wasn’t...
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